Steam uses a very easy to use and view store format where u can easily find both the other sections of the site,
and any important notifications about the current state of the steam store, such as sales or new releases.
SEO tip #3:
Mobile
Dang's Vietnamese
The website for the resteraunt Dang's is an example of the importance
of making your website useable for mobile devices, more so if the site is for something
that would be used frequently by people on their phone such as looking for or ordering food.
Restyling a website to fit a mobile device's width and format can be time consuming however it is needed for a good SEO.
SEO tip #4:
Site Crawlability
Website: Youtube
Youtube has extermely good site crawlability, which can be summarized as the ability to never reach a dead while using a site.
Youtube does this by making it so that no matter where you are on youtube,
you are able to use the fly-out menu by clicking the three lines to go back to the home menu, or nearly any other section of the site.
SEO tip #5:
Consistent NAP
Website: Spork order pageWebsite: Spork menu page
Spork has multiple pages for things such as gift cards or the menu,
but when comparing the menu page and the order page, the NAP (Name, address, phone number)
is inconsistent with each other and doing so can muddy the feel of each page and will decrease your SEO
SEO tip #6:
Speed & Performance
Website: Netflix
Netflix is a streaming platform which means that it has to load videos on a website which can frequently have a long load time,
more so if said videos are of high quality or are long, both of which apply to the videos that Netflix has on its platform.
Despite this, however, when I use the site, it always has a reasonable loading time, and the entire site performs well.
SEO tip #7:
Duplicate Content
Website: Spork order pageWebsite: Spork menu page
Sprok has both a menu page which displays the menu, and an order online page which also displays the same menu,
with the only difference being that one is an image and one you can order with.
In this case SEO is driven down by having these two pages because google doesn't know which page to list higher so that will drive down SEO
SEO tip #8:
Keywords
Website: VisitBend
The VisitBend site is a prime example of how keywords can play a major role in the SEO of a site.
This is shown in the fact that the keyword "shopping" is one that VisitBend uses so when you search "Shopping"
online then you will very quickly see the VisitBend shopping journal site.